First Aberdeen is to help local urological cancer charity UCAN spread the word about its latest £2.5million fundraising campaign by displaying posters on buses across the city.
The posters will be displayed on up to 50 buses on routes all over Aberdeen and it is expected they will be seen by thousands of passengers on a daily basis.
The posters give information on UCAN’s latest fundraising campaign to raise £2.5million for Scotland’s first Robotically Assisted Surgical System (RASS) and two integrated operating theatres for Aberdeen Royal Infirmary (ARI).
This will be the second time First Aberdeen has supported the charity, after the company gave UCAN a branded bus in 2008 – featuring a naked man – whichcaptured the attention of motorists and pedestrians alike and helped to raise awareness of urological cancers and the work of the charity.
UCAN’s fundraising manager Fiona JD Pearson, pictured with Joe Mackie, Commercial Director at First Aberdeen Ltd said: “The posters are going to help us reach a huge section of the north-east public, raising awareness of our fundraising campaign and showing how they can help support it by making a donation.
“We’re very grateful to everyone at First Aberdeen for their continued support and we hope that this latest idea will hi-light our campaign and encourage donations and support from the general public”.
UCAN is spearheading the £2.5million fundraising campaign to fund the purchase of this advanced keyhole surgical technology for Aberdeen, as a real investment for future generations, which will potentially benefit everyone in the North of Scotland who needs a specialised operation.
The robotic system will be used by the urological, general surgery and gynaecological teams at the ARI initially and will eventually also be used for cardiac, ENT and paediatric surgery. The cost of the system is £1.5 million with thetwo new theatres costing an additional £1 million.
This investment unfortunately cannot be funded from current National Health Service (NHS) budgets which is why financial support from the local communityand business community is vital.